The power of advertisement

            As much as we get annoyed of constant advertisement, with all of the billboards, commercials, banners at the top, sides, bottom, and the middle of every website, and of course pages and pages of it in our favorite magazine. It’s very easy to forget the thoughts and ideas that go into each particular advertisement. Because of being bombarded with advertisements, we start to just feel annoyed and don’t pay much attention to them. One person who we’ve all heard plenty about within the last couple weeks, has time and time again taken his own ideas and made them into gold. The late Steve Jobs has undoubtedly had a role in the advertisement and marketing world that we know today.

“A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.”

Steve Jobs

            He is known for many famous quotes, but this one I feel gives you a look at his philosophy of how you have to be diverse in your marketing schemes. If I were to plant an apple orchard, I wouldn’t want to plant many of the same kind of apple. You’d need to plant as many different apples as you could. Then when they’re all ready for eating, you’d have many different apples to choose from. I derived this from his quote. The more dots (apples), you have, the dots to connect and have a very broad influence on the given matter. Meaning that apple had a great deal of products that not only appealed to a certain crowd, but to a huge amount of people.

           

            I also would like to point out how Steve Jobs’ eye sight worked. When he saw something people would want, he produced a product that not only met everyone’s expectations, but exceeded them in almost every aspect. I greatly admire, and look up to him for that. Because it’s one thing to program, research, develop and whatever countless steps there are to making a product, but he didn’t care about that. He just used his imagination and provided technology that will be aiding people in a lot of different aspects.

            I attended the Belle Plaine public school which is about an hour south of the twin cities, and it was nowhere near a large well funded school. I grew up using Mac computers, and it’s amazing to see how powerful getting people hooked at a young age can develop customer loyalty. The very first computer I ever used was a Mac, and from there on would demonstrate why I’m typing this blog on a Mac right now. Steve Jobs recognized the opportunity to not only get young kids hooked on his software, but he saw the chance to help schools out by helping the funds needed for their education with computers. I talked to Belle Plaines grant coordinator and she said that it’s really easy to get a grant with Apple. Which I feel is very enlightening because of how large a corporation they are.

           

All in all I feel that Steve Jobs, is THE most important and influential person in business and electronics the world has ever seen. It’s a shame to see him pass at the height of his career, but the weird part is that he was always at the height of his career, and for this he is recognized and looked up to so much.

Here is a site I used: http://www.ehow.com/how_2316088_get-grants-apple-computers.html